That’s just one of the things my dad and I have learned after ten years in the book business (and we’re still learning every day). We celebrated that milestone with an Anniversary Open House this past weekend.
Here are some things we learned from the Open House:
1. Sending out press releases doesn’t guarantee coverage of one’s event. I sent out more than a dozen well-written (if I do say so myself!) press releases a month in advance, and did exactly TWO interviews! I was very happy with the story which appeared in here magazine (the picture – not so much!). I was disappointed that neither CBC or our daily newspaper called.
2. People get really excited about my famous “West Side Wendy Brownies.” I even had a marriage proposal from a man who was already married! There were customers who just happened to wander in during the Open House, and were happy to have munchies!
3. Customers like sales – we had a special on $6 books (2 for $10 and 3 for $15). We had a guy who was thrilled to get two Kerouacs (paperbacks) for ten bucks!
4. Our visitors appreciate our seating area…many sat down and had a nice long chat with us.
5. Assembling our “Art of the Book” display made me realize just how many gorgeous books that we have…we don’t often get to see them displayed with their covers “face out.” A lot of people commented on the fact that we have a book from 1629 in such good condition!
6. We are very fortunate to have space in a building where the landlord cares about us and our business. He and his wife brought us a lovely fruit arrangement, and two plates of shortbreads she had made!
7. Even though the attendance at our event was small, we enjoyed seeing the many friends we may not have made had it not been for the bookstore!
Thanks to everyone who attended! And for those who don’t live in the Saint John, New Brunswick area, please stop in and see us if you’re visiting the Maritimes!